social media

Get in on the conversation.
Facebook and Twitter have taken the spotlight in marketing strategy conversations and maneuvers. Virtually every company is wondering how to get in on the action – looking for extremely cost-effective advertising, skyrocketing awareness levels and never-before evaluation capabilities.

At LightSource Marketing, we believe social media marketing is an essential, powerful component of a successful online strategy. But it must be planned and managed – with a complete understanding of the audience and the brand implications. A study conducted by Gartner Research predicts that 50% of Fortune 1000 companies will initially fail with social media.

The answer? Listening.
At LightSource, we start with the all-important listening component. Whether you like it or not, conversations are happening about your brand. By listening actively, you can better understand what is being said, ultimately forming the foundation of a social media strategy and plan.

LightSource Marketing offers the following suite of solutions:

Social Media Opportunity Analysis, Planning and Strategy

We work to identify top-line and targeted social media opportunities, projecting their potential reach and impact, just as we would with traditional media. We then identify specific tactics and overall program strategy. Finally, we track the social media effectiveness initiatives we have established.

Social Media Monitoring

We offer comprehensive reporting and analysis of the social media landscape unique to your company and industry.

Social Media Creative Development

Once we have identified which mechanisms are needed to support the social media plan, we work together to design and develop all necessary creative to support the initiatives – banners, applications and social media pages are just a few

Maximize your online opportunity and contact LightSource Marketing today.